Engage: The Client
Belfast City Council
Case Study
The Belfast
Start Up Show
Enrich: The Brief
Create a drop-in event that would further promote a culture of enterprise in the city, simulate new early-stage entrepreneurial activity and act as a feeder for business start-up support.
Elevate: The Outcome
We created a ‘one-stop-shop’ exhibition-style event that offered inspiration, information and guidance on everything that entrepreneurs needed to know to start, maintain and grow a successful business. The event featured local success stories from the founders of Boojum and BPerfect. The Start-Up Show also included expert information zones with Podiem engaging 18 business support organisations as exhibitors. Podiem created and executed an extensive marketing campaign with the event advertised as a ‘must’ for pre-start, early-stage and growing businesses and attracted over 300 registrations. We exceeded the client’s registration and referral targets. Qualitative feedback demonstrated that attendees left with new ideas, fresh perspectives, practical skills, and the knowledge and support they need to start or grow a successful business.
